Every campaign billed, every hour accounted for
Digital Marketing Agency ERP
Agencies run on retainers, campaigns and a dozen ad platforms at once. ERPTotal ties campaign and project delivery to timesheets, ad spend and client billing, so account profitability is visible per client and per campaign — not discovered at quarter-end.
What changes for you
- Per client
- live account profitability
- Zero
- unbilled scope creep
- Auto
- retainer invoicing
The problem
What usually goes wrong in digital marketing operations
- Client profitability is unknown until the retainer is already renewed
- Ad spend is tracked in spreadsheets across Google, Meta and other platforms
- Timesheets are chased manually and rarely reconcile with delivered scope
- Scope creep on "quick extra requests" is never billed
The flow
How digital marketing work runs in ERPTotal
Each stage hands the next one its data. Nothing is re-keyed, and the cost picture updates as the work moves.
- 1
Pitch & proposal
Build the scope of work and retainer or project quote from a service-rate card, with margin visible as you price.
- 2
Client onboarding
Convert the signed proposal into a client account, retainer schedule and campaign brief in one step.
- 3
Campaign & project setup
Break the engagement into campaigns, deliverables and tasks assigned to strategists, creatives and media buyers.
- 4
Time & ad spend tracking
Log timesheets against tasks and pull in daily ad spend by platform and campaign for real cost tracking.
- 5
Delivery & approvals
Route creative and reports through client approval steps, with every version and comment kept on record.
- 6
Retainer & project billing
Invoice monthly retainers automatically and bill fixed-scope projects on milestones, with ad spend recharged or reconciled.
- 7
Reporting & renewal
Generate client performance reports from the same data and flag retainers for renewal before they lapse.
Modules
What you get with Digital Marketing Agency ERP
Every module below is part of the same platform and the same ledger — not a bolt-on.
Campaign & project management
Campaigns, deliverables and tasks with deadlines, owners and client visibility where needed.
Time tracking
Timesheets by task and campaign, feeding both cost and client-facing utilisation reports.
Ad spend & media billing
Track spend by platform and campaign, apply agency fees or markups, and recharge or reconcile against invoices.
Retainer & project billing
Recurring retainer invoicing, milestone billing for fixed-scope work, and change-order billing for extra requests.
Client profitability
Revenue versus cost — time, media and overhead — by client, campaign and account manager.
Approvals & reporting
Creative and report approval workflows, plus a report builder for client-facing performance dashboards.
Questions
Digital Marketing ERP — FAQs
- Can ERPTotal track ad spend across multiple platforms?
- Yes. Spend by platform and campaign is recorded against the client account, so agency fees, markups and recharges calculate automatically and account profitability includes real media cost, not an estimate.
- How are retainers and one-off projects billed differently?
- Retainers run on an automatic recurring billing schedule tied to the contract, while fixed-scope projects bill on milestones or completion — both post to the same client ledger.
- Can account managers see profitability per client in real time?
- Yes. Time, media spend and overhead post to the client and campaign as they happen, so margin is visible continuously rather than calculated after the retainer renews.
See the digital marketing flow with your own data
We will walk through a live system configured for your operation — no slides.